Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan
Year of publication: |
2020
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Authors: | Aslam, Wajeeha ; Farhat, Kashif ; Ejaz, Laraib ; Arif, Imtiaz |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 3, p. 428-446
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Subject: | Android smartphone's | mobile internet services | perceived values | PLS-SEM | theory of reasoned action | TRA | Konsumentenverhalten | Consumer behaviour | Internet | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Pakistan | Mobile Business | Mobile business |
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