Shahzad, Khurram; Bhatti, Anam; Islam, Talat; Javaid, Anam - 2021
The study highlights the importance of sales promotional tools on consumer buying behavior. The industry selected in the research is textile. The brands in the study are Khaddi, Gul Ahmed, Junaid Jamshed, Alkaram, Sana Safinaz and Bonanza Satrangi. The independent variables in the study are...