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Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction...
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An extended technology acceptance model for matchmaking tools in coworking spaces is presented and tested among 92 German coworkers. Advancing previous research, hedonic and community-related aspects are integrated into a framework based on the extended unified theory of acceptance and use of...
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Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...
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