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Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick; Millot, Valentine - In: Industry and innovation 27 (2020) 1/2, pp. 52-79
Persistent link: https://www.econbiz.de/10012286262
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Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick; Millot, Valentine - In: Trademarks and their role in innovation, …, (pp. 184-211). 2021
Persistent link: https://www.econbiz.de/10012597140
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Trademarks' relatedness to product and service innovation : a branding strategy approach
Flikkema, Meindert; Castaldi, Carolina; Man, Ard-Pieter de - In: Research policy : policy, management and economic … 48 (2019) 6, pp. 1340-1353
Persistent link: https://www.econbiz.de/10012131349
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Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon; Lee, Keun - In: Seoul journal of economics : SJE 36 (2023) 1, pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
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Developing brands for patented fruit varieties : does the name matter?
Rickard, Bradley J.; Schmit, Todd M.; Gómez, Miguel I.; … - In: Agribusiness : an internat. journal 29 (2013) 3, pp. 259-272
Persistent link: https://www.econbiz.de/10010195580
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Brand licensing : what drives royalty rates?
Jayachandran, Satish; Kaufman, Peter; Kumar, V.; … - In: Journal of marketing 77 (2013) 5, pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
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Does the name matter? : developing brands for patented fruit varieties
Rickard, Bradley J.; Schmit, Todd M.; Gómez, Miguel I.; … - 2011
Persistent link: https://www.econbiz.de/10009300676
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Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D. - In: Journal of macromarketing 39 (2019) 3, pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
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Promoting Contract Flexibility Through Trademarks : 'Branded' Intellectual Property Licensing Practices
Lee, Nari; Barton, Thomas D. - 2015
Contract inflexibility seems to stem from two motivations: the urge to control the future, and a quest to improve economic efficiency. In thinking about whether and how contract inflexibility might be reduced, those human motivations must be taken into account. Reforms aimed at greater...
Persistent link: https://www.econbiz.de/10014036315
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Patented Brand Drugs are Essential Facilities and Regulatory Compacts
Hamilton, Clovia; Stokes, Gerald M. - 2023
The COVID-19 pandemic and health crisis shed light on the need for more affordable patented drugs. Brand drug companies …
Persistent link: https://www.econbiz.de/10014348401