Nguyen, Diep T.N.; Pham, Minh; Chovancová, Miloslava; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-25
In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers. While marketing and advertising can be more or less limited during the pandemic, retailers pay more attention to the...
