Karami, Masoud; Maleki, Mohamad Mehdi; Dubinsky, Alan J. - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 1, pp. 2-26
Purpose The purpose of the study is to explore the impact of cultural values on perceptions of service encounter quality by examining the potentially mediating role of service encounter expectations. Design/methodology/approach A questionnaire was designed to collect data from 30 cosmetic clinic...
