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~subject:"Perception"
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Perception
Konsumentenverhalten
33
Consumer behaviour
32
Sprache
12
Language
11
Jugendliche
10
Linguistik
10
Youth
10
Experiment
9
Linguistics
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Brand
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Brand image
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Brand management
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Children
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Kinder
8
Markenartikel
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Markenführung
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Markenimage
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Monetary Policy
8
Advertising effects
6
Werbewirkung
6
Brand name
5
Materialism
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Theorie
5
Theory
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Advertising
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Altruism
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Altruismus
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Economic Development
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Markenname
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USA
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United States
4
Wahrnehmung
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Adolescent consumers
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Communication
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Ethik
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English
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Lowrey, Tina M.
4
Shrum, L. J.
3
Baxter, Stacey M.
1
Gao, Fei
1
Ilicic, Jasmina
1
Kulczynski, Alicia
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Mecit, Alican
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Roche, Sarah
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HEC Paris research paper series
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes
Mecit, Alican
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 316-325
Persistent link: https://www.econbiz.de/10013177937
Saved in:
2
Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei
;
Lowrey, Tina M.
;
Shrum, L. J.
-
2020
Persistent link: https://www.econbiz.de/10012392739
Saved in:
3
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
4
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
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