Narrow search
Showing 1 - 4 of 4
Cover Image
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua; Merunka, Dwight - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Cover Image
The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit
Hamzaoui, Leila; Merunka, Dwight - In: Journal of Consumer Marketing 23 (2006) 3, pp. 145-155
Purpose – The purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer evaluations of bi‐national products (products designed in one country and manufactured in another). In...
Persistent link: https://www.econbiz.de/10014848526
Cover Image
How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Cover Image
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: International marketing review 39 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013396163