Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effectiveness of branded m...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Perception
Advertising effects
23
Werbewirkung
23
Fernsehwerbung
19
Television advertising
19
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
15
Werbung
15
Internet marketing
10
Online-Marketing
10
Media usage
7
Mediennutzung
7
Brand management
5
Experiment
5
Markenführung
5
USA
4
United States
4
Arbeitsgruppe
3
Biometrics
3
Biometrie
3
Cognition
3
Computerspiel
3
Emotion
3
Fernsehen
3
Hörfunkwerbung
3
Interactive media
3
Interaktive Medien
3
Internet
3
Kognition
3
Radio advertising
3
Team
3
Television
3
Video game
3
Wahrnehmung
3
Australia
2
Australien
2
Brand image
2
Data protection
2
Datenschutz
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bellman, Steven
3
Varan, Duane
2
Bogomolova, Svetlana
1
Hartnett, Nicole
1
Kennedy, Rachel
1
Nenycz-Thiel, Magda
1
Rask, Amy
1
Rossiter, John R.
1
Schweda, Anika
1
Simmonds, Lucy
1
Wooley, Brooke
1
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
2
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
3
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
