The effectiveness of branded mobile phone apps
Year of publication: |
2011
|
---|---|
Authors: | Bellman, Steven ; Potter, Robert F. ; Treleaven-Hassard, Shiree ; Robinson, Jennifer A. ; Varan, Duane |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 4, p. 191-200
|
Subject: | Mobiltelefon | Mobile phone | Software | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan, (2014)
-
Empirical Evidence of Television Advertising Effectiveness on Selected Brands of Cellular Phones
Saumendra, Das, (2018)
-
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena, (2019)
- More ...
-
The Effectiveness of Branded Mobile Phone Apps
Bellman, Steven, (2011)
-
Getting the balance right : commercial loading in online video programs
Bellman, Steven, (2012)
-
Neale, Larry, (2013)
- More ...