Saxena, Ravindra P.; Khandelwal, Pradeep K. - In: Management Decision 48 (2010) 3, pp. 440-455
Purpose – This paper aims to present the strategic moves and success story of a company which started its operations as a small manufacturer of casual clothing in the 1970s and is now recognized as one of the world's most renowned apparel retail brands. Design/methodology/approach – The...