Is the magic of “feel good” and “look great” at Giordano still working?
Year of publication: |
2010
|
---|---|
Authors: | Saxena, Ravindra P. ; Khandelwal, Pradeep K. |
Other Persons: | Thatchenkery, Tojo (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 48.2010, 3, p. 440-455
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Perception | Product positioning | Fashion industry | Retailing |
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