Narrow search
Showing 1 - 6 of 6
Cover Image
Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
Cover Image
Price and customers' perceptions of value
Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012
Persistent link: https://www.econbiz.de/10009676125
Cover Image
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Cover Image
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Cover Image
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
Cover Image
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688