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~subject:"Perception"
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Perception
Consumer behaviour
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Wolfers, Justin
20
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17
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16
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16
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16
Weimann, Joachim
16
Pope, Devin G.
15
Schipper, Burkhard
15
Caplin, Andrew
14
Meier, Martin
14
Heifetz, Aviad
13
Blaufus, Kay
11
Hundsdoerfer, Jochen
11
Dreher, Axel
10
Eliaz, Kfir
10
Fischer, Justina A. V.
10
Schnellenbach, Jan
10
Snir, Avichai
10
Spiller, Achim
10
Usman, Osly
10
Bjørnskov, Christian
9
Geishecker, Ingo
9
Han, Heesup
9
Price, Joseph
9
Snowberg, Erik
9
Wiedmann, Klaus-Peter
9
Del Giovane, Paolo
8
Falkinger, Josef
8
Glaeser, Edward L.
8
Heineck, Guido
8
Ladeira, Wagner Junior
8
Phau, Ian
8
Pieters, Rik
8
Raghubir, Priya
8
Santini, Fernando de Oliveira
8
Sousa-Poza, Alfonso
8
Süssmuth, Bernd
8
Taubinsky, Dmitry
8
Wedel, Michel
8
Bénabou, Roland
7
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9
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Verlag Dr. Kovač
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Christian-Albrechts-Universität zu Kiel
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Erasmus Research Institute of Management
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Goethe-Universität Frankfurt am Main
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IGI Global
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Kassel University Press GmbH
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Nomos Verlagsgesellschaft
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Zentrum für Empirische Forschung
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Agricultural and Applied Economics Association - AAEA
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Bundesinstitut für Risikobewertung
2
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Ernst-Moritz-Arndt-Universität Greifswald
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Europäischer Wirtschafts- und Sozialausschuss
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Fraunhofer-Institut für System- und Innovationsforschung
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Friedrich-Schiller-Universität Jena
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GIGA German Institute of Global and Area Studies
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International Food Policy Research Institute (IFPRI)
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Melbourne Business School
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Mindestlohnkommission
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Peter Lang GmbH
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epubli GmbH
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Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
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International journal of selection and assessment
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Tourism management : research, policies, practice
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Journal of business ethics : JOBE
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NBER working paper series
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International journal of consumer studies
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Psychology & marketing
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SpringerLink / Bücher
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Journal of Product & Brand Management
26
Journal of travel and tourism marketing
26
NBER Working Paper
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
Working papers / Harvard Business School, Division of Research
24
Journal of Consumer Marketing
23
Marketing : ZFP ; journal of research and management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Academy of Management journal : AMJ
21
Journal of Services Marketing
20
Tourism management perspectives : TMP
20
CESifo working papers
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing letters : a journal of research in marketing
19
Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
International Journal of Contemporary Hospitality Management
17
Journal of business and psychology
17
European Journal of Marketing
16
Journal of behavioral decision making
16
Research
16
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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EconStor
24
BASE
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ArchiDok
2
USB Cologne (EcoSocSci)
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date (oldest first)
1
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
2
Relationships between
brand
perception
, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea
;
Kuada, John E.
;
Lawson, Lartey G.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
Saved in:
3
Investigating the relationship of semiotics associated with colour and font of Google logo with
brand
perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
4
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
5
Seeing brands as humans : development and validation of a
brand
anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
6
The effect of perceived error stability,
brand
perception
, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
7
Perception
and desired
brand
personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias
;
Cristancho-Triana, Gerson …
- In:
European research studies
23
(
2020
)
3
,
pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
Saved in:
8
The impact of influencer marketing on
perception
and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
9
Pink or blue? : the impact of gender cues on
brand
perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
10
Understanding role of fonts in linking
brand
identity to
brand
perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
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