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How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
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Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
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Sense and sensibility : the impact of visual and auditory sensory input on marketplace morality
Nenkov, Gergana Y.; Morrin, Maureen; Maille, Virginie; … - In: Journal of business research : JBR 95 (2019), pp. 428-441
Persistent link: https://www.econbiz.de/10011980236
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Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Xie, Guang-xin; Boush, David M. - In: Cracking the code : leveraging consumer psychology to …, (pp. 89-111). 2012
Persistent link: https://www.econbiz.de/10009349527