The Miles and Snow typology of product‐market strategy is a potential source of rich insights for developing marketing strategy. However, the drivers of performance for the Prospector, Analyser and Defender strategies have not been thoroughly studied. Using multiple measures of the...

Purpose – The purpose of this paper is to identify the components of a knowledge management system that contribute to superior new product program performance. Design/methodology/approach – An extensive review of the academic and managerial literatures that deal with knowledge management's...