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It's the Subtleties that Matter! What is the real difference between competent leader and extraordinary executive? Is it pedigree, experience, intelligence? The answer is yes...and much more. Exceptional leadership hinges on a complex interaction between individual psychology and unique business...
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Chapter 1: Performance Management as Part of the Corporate Strategy -- Chapter 2: Performance in Procurement and Supply Management -- Chapter 3: Performance Management in Operations Management -- Chapter 4: Strategic Management Tools and Excellence Models -- Chapter 5: Strategic Management...
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Optimierte Budgetallokation im Marketing "beyond media" -- Quantitative Berücksichtigung der Langzeitwirkung von Marketingmaßnahmen -- Auf die richtige Balance kommt es an: Image- vs. Performance-Marketing -- Exkurs I: Was passiert beim Abschalten aller Werbung, zum Beispiel in einer...
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