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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
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The financial value impact of perceptual brand attributes
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 45 (2008) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
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The business case for commitment to diversity
Slater, Stanley F.; Weigand, Robert A.; Zwirlein, Thomas J. - In: Business horizons 51 (2008) 3, pp. 201-209
Persistent link: https://www.econbiz.de/10003732736