We introduce a new two-dimensional measure for the heterogeneity of performance within groups of economic units. This measure accounts both, for the relative performance of the single units of groups and their relative size. We demonstrate that the new measure leads to a much more differentiated...

Einführung: Performance Management und Measurement im Marketing -- Einführung: Performance Management und Measurement im Marketing -- Marketing Performance Management -- Wertorientiertes Kundenmanagement -- Wertorientiertes Markenmanagement -- Unternehmenswert-Management -- Wirkungen der...

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