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Chatzipanagiotou, K. C.; Koritos, Christos - 2022

This paper aims to suggest an empirically based typology of hotels according to their marketing information systems (MrkIS) configurations. The study seeks to examine major antecedents of the effectiveness of MrkIS and their influence on the adoption of specific marketing applications. Finally,...

Persistent link: https://www.econbiz.de/10014241261

Identifying the critical determinants of TQM and their impact on company performance : evidence from the hotel industry of Greece

Bouranta, Nancy; Psomas, Evangelos L.; Pantouvakis, Angelos - In: The TQM journal : the international review of … 29 (2017) 1, pp. 147-166

Persistent link: https://www.econbiz.de/10011648883

Auswahl, Wirtschaftlichkeit und Erfolg von Informationssystemen

Sprenger, Jon - 2010

Persistent link: https://www.econbiz.de/10009154609

Winter destinations hotels performance measurement practice : evidence from CEE

Jugović, Tijana; Štavljanin, Velimir; Kostić … - In: Economic research 35 (2022) 1,6, pp. 6304-6318

Persistent link: https://www.econbiz.de/10014427958

Using data envelopment analysis to measure hotel efficiency in Crete

Manasakis, Constantine; Apostolakis, Alexandros; … - In: International journal of contemporary hospitality management 25 (2013) 4, pp. 510-535

Persistent link: https://www.econbiz.de/10009761385

Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry

Kaur, Jasveen; Kaur, Jaspreet - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 203-218

Persistent link: https://www.econbiz.de/10011533108

The impact of innocation on firms' performance : an analysis of the hotel sector in Majorca

Tugores, María; García, Dolores - In: Tourism economics : the business and finance of tourism … 21 (2015) 1, pp. 121-140

Persistent link: https://www.econbiz.de/10011296250

Linking market orientation capabilities to organizational performance : a research framework and empirical test

Sandvik, Kåre; Dahr, Karoline U. D.; Lambe, C. Jay - In: Marketing accountability for marketing and …, (pp. 129-151). 2021

Persistent link: https://www.econbiz.de/10012654046

Green ambidexterity and environmental performance : the role of green human resources

Úbeda García, Mercedes; Marco Lajara, Bartolomé; … - In: Corporate social responsibility and environmental management 29 (2022) 1, pp. 32-45

Persistent link: https://www.econbiz.de/10012807808

Strategic orientation as a mediator between environmental dimensions and performance : a study of Brazilian hotels

Carvalho, Carlos Eduardo; Rossetto, Carlos Ricardo; … - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 870-895

Persistent link: https://www.econbiz.de/10011621362

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