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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.; Lengler, Jorge - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
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Testing for linear and quadratic effects between price adaptation and export performance : the impact of values and perceptions
Sousa, Carlos M. P.; Lengler, Jorge F. B.; … - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 501-520
Persistent link: https://www.econbiz.de/10010398753
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Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.; Ruzo, Emilio - In: Handbook of research in international marketing, (pp. 249-266). 2011
Persistent link: https://www.econbiz.de/10009387367
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Do goal orientations really influence performance?
Sousa, Carlos M. P.; Coelho, Filipe; Silva, Susana C. - In: International journal of retail and distribution management 51 (2023) 2, pp. 262-283
Persistent link: https://www.econbiz.de/10013552702