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Performance measurement
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The profit impact of marketing strategy project : retrospect and prospects
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Journal of retailing
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Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
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2
The profit impact of marketing strategy project : retrospect and prospects
Farris, Paul W.
(
contributor
);
Moore, Michael J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003884112
Saved in:
3
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
4
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
Saved in:
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