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Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.; Farris, Paul W. - In: Journal of retailing 93 (2017) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
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The profit impact of marketing strategy project : retrospect and prospects
Farris, Paul W. (contributor); Moore, Michael J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003884112
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.; Moore, Michael J.; Roberts, Keith - In: The profit impact of marketing strategy project : …, (pp. 272-286). 2009
Persistent link: https://www.econbiz.de/10003927406