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Value from regulatory construal fit : the persuasive impact of fit between consumer goals and message concreteness
Lee, Angela Y.; Keller, Punam Anand; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 735-747
Persistent link: https://www.econbiz.de/10003945090
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The bright side of impulse : depletion heightens self-protective behavior in the face of danger
Lisjak, Monika; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10010381006
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Why do people give? : the role of identity in giving
Aaker, Jennifer; Akutsu, Satoshi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 267-270
Persistent link: https://www.econbiz.de/10003883871
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How happiness impacts choice
Mogilner, Cassie; Aaker, Jennifer; Kamvar, Sepandar - 2011
Persistent link: https://www.econbiz.de/10009316772
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The shifting meaning of happiness
Mogilner, Cassie; Kamvar, Sepandar D.; Aaker, Jennifer - 2010
Persistent link: https://www.econbiz.de/10008771294
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Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.; Klesse, Anne-Kathrin; Aaker, Jennifer - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 610-623
Persistent link: https://www.econbiz.de/10010473428