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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
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Trifts, Valerie
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
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2
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
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3
The signature effect : signing influences consumption-related behavior by priming self-identity
Kettle, Keri L.
;
Häubl, Gerald
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 474-489
Persistent link: https://www.econbiz.de/10009375703
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