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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
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India
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Indien
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Internet marketing
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Online retailing
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Online-Handel
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Advertising
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Brand image
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Customer satisfaction
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Emotion
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Impulsive buying behaviour
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Kundenzufriedenheit
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Markenimage
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Personality psychology
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Werbung
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intention
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Badgaiyan, Anant Jyoti
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Dixit, Saumya
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Verma, Anshul
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IIMB management review
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The journal of brand management : an international journal
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ECONIS (ZBW)
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
2
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
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