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Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.; Markos, Ereni; Milne, George R. - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
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A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni; Labrecque, Lauren I.; Milne, George R. - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
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Self-concept, product involvement, and responses to self-congruent advertising
Xue, Fei; Phelps, Joseph E. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009770284
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Mixed methods in interpretive research: an application to the study of the self concept
Bahl, Shalini; Milne, George R. - In: Handbook of qualitative research methods in marketing, (pp. 198-218). 2006
Persistent link: https://www.econbiz.de/10003445826
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Talking to ourselves : a dialogical exploration of consumption experiences
Bahl, Shalini; Milne, George R. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 176-195
Persistent link: https://www.econbiz.de/10003982977
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Living by the numbers : understanding the "quantification effect"
Pettinico, George; Milne, George R. - In: The journal of consumer marketing 34 (2017) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011691482