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Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2011
Persistent link: https://www.econbiz.de/10009356637
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy; Berger, Jonah; Van Boven, Leaf - 2012
Persistent link: https://www.econbiz.de/10009505614
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Visual influence and social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - In: Journal of marketing research : JMR 49 (2012) 6, pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
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When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - In: MSI reports : working paper series (2011) 1, pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
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Decision quicksand : how trivial choices suck us in
Sela, Aner; Berger, Jonah - In: Journal of consumer research : JCR ; an … 39 (2012/13) 2, pp. 360-370
Persistent link: https://www.econbiz.de/10009581288
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How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10012522232