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~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
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European journal of marketing : EJM
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ECONIS (ZBW)
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Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes : a longitudinal study
Lee, Seung Hwan Mark
;
Qureshi, Israr
;
Konrad, Alison M.
; …
- In:
Journal of business and psychology
29
(
2014
)
3
,
pp. 381-395
Persistent link: https://www.econbiz.de/10010405472
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2
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
3
The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.
;
Lee, Seung Hwan Mark
;
Perkins, Andrew W.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011707319
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