Why offer lower prices to past customers? : inducing favorable social price comparisons to enhance customer retention
Year of publication: |
June 2017
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Authors: | Lee, Seung Hwan ; Fay, Scott |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 15.2017, 2, p. 123-163
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Subject: | Behavior-based pricing | Social price comparison | Price discrimination | Price fairness | Unfairness | Preisdifferenzierung | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Theorie | Theory |
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