Several models of social preferences have been developed at the intersection of social psychology and behavioral economics, such as social value orientation (SVO) and conditional cooperation. Whereas SVO is well researched in its dispositional and situational correlates, we aim to locate...

The present empirical study explores the effects of gender role and cultural identity (masculinity and femininity) in mens’ and womens’ business growth intentions in established firms. A questionnaire survey was completed by 572 business owners (286 females). Results from moderated mediation...