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Personal banking
Consumer behaviour
7
India
7
Relationship marketing
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Beziehungsmarketing
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Konsumentenverhalten
6
Indien
4
Customer satisfaction
3
Dienstleistungsqualität
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Cross-buying
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Marktsegmentierung
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Telecommunications
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Base of the pyramid
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Consumption theory
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Shainesh, G.
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Komor, Marcin
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Shannon, Randall M.
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Journal of international marketing
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Effects of trustworthiness and trust on loyalty intentions : validating a parsimonious model in banking
Shainesh, G.
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
4
,
pp. 267-279
Persistent link: https://www.econbiz.de/10009581861
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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik
;
Wangenheim, Florian von
; …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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