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Kundenwertmanagement : Umsetzung einer kundenorientierten Vertriebssteuerung im Privatkundengeschäft
Scheer, Olaf; Trost, Stefan; Banzhaf, Jürgen - In: Vertriebssteuerung in der Finanzdienstleistungsindustrie, (pp. 427-446). 2008
Persistent link: https://www.econbiz.de/10003699389
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Modeling customer satisfaction and loyalty : survey data versus data mining
Baumann, Chris; Elliott, Greg; Burton, Suzan - In: The journal of services marketing 26 (2012) 3, pp. 148-157
Persistent link: https://www.econbiz.de/10009568248
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Analytisches CRM im Private Banking
Huber, Klaus-Peter; Oesterer, Martin - In: Private Banking : Kundenbindung und Ertragssteigerung …, (pp. 139-155). 2005
Persistent link: https://www.econbiz.de/10003235604
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Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra; Quaye, Emmanuel Silva; … - In: Journal of financial services marketing 27 (2022) 2, pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
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Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships
Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012126577
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Identifying terrorists using banking data
Levitt, Steven D. - In: The B.E. journal of economic analysis & policy 12 (2012) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10009683290
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Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
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Client profiles and access to retail bank services in South Africa
Okeahalam, Charles - In: Applied financial economics 18 (2008) 13/15, pp. 1131-1146
Persistent link: https://www.econbiz.de/10003760229