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~subject:"Personalisierung"
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Personalisierung
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
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Brazil
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Emotion
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Experiment
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Markenartikel
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Markenführung
3
National identity
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising appeals
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Identity salience
2
Kanada
2
Kaufentscheidung
2
Kulturelle Identität
2
Media context
2
National culture
2
Nationalkultur
2
Personalization
2
Preismanagement
2
Pricing strategy
2
Purchase decision
2
Social values
2
Soziale Werte
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Trifts, Valerie
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Aljukhadar, Muhammad
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Häubl, Gerald
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Murray, Kyle B.
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Senecal, Sylvain
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Psychology & marketing
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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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Personalized product presentation : the influence of electronic recommendation agents on consumer choice
Häubl, Gerald
;
Murray, Kyle B.
;
Trifts, Valerie
- In:
The power of one : gaining business value from …
,
(pp. 144-163)
.
2003
Persistent link: https://www.econbiz.de/10011588676
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2
Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
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