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~subject:"Personality psychology"
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Meta-analysis of cultural diff...
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Personality psychology
Consumer behaviour
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Internationales Marketing
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Multinationales Unternehmen
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Transnational corporation
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United States
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Brand management
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Designation of origin
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Markenartikel
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Persönlichkeitspsychologie
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Produktentwicklung
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Cross-cultural management
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Cultural identity
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Magnusson, Peter
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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Arnold, Mark J.
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Brecic, Ruzica
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Hyeyoon, Jung
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Miocevic, Dario
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International marketing review
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
2
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
3
Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.
;
Singh, Nitish
;
Magnusson, Peter
- In:
Journal of international marketing
20
(
2012
)
1
,
pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
The influence of self-construal on consumer responses to sizing discrepancy
Hyeyoon, Jung
;
Magnusson, Peter
;
Peng, Yi
- In:
International marketing review
40
(
2023
)
6
,
pp. 1325-1343
Persistent link: https://www.econbiz.de/10014470376
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