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~subject:"Personality psychology"
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Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
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2
Exploring the state of salesperson insecurity : how it emerges and why it matters?
Chaker, Nawar N.
;
Schumann, David W.
;
Zablah, Alex R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10011532958
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3
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.
;
Signori, Paola
;
Golicic, Susan L.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
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