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Active emotions and personal growth initiative fuel employees' daily job crafting : a multilevel study

Griep, Yannick; Vanbelle, Els; Van den Broeck, Anja; De … - In: Business research quarterly : BRQ 25 (2022) 1, pp. 62-81

In this study, we expand on the existing work on job crafting by focusing on (1) within-person fluctuation in affective experiences in relation to job crafting and person-job fit and (2) between-person fluctuations in personal growth initiative (PGI) as an important boundary condition of these...

Persistent link: https://www.econbiz.de/10012806122

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

Consequence of personality attributes on brand loyalty in the automobile industry

Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522

Persistent link: https://www.econbiz.de/10012799076

Brand loyalty through love for a brand's Facebook page : roles of motivations and personal traits

Han, Jinhee; Kwon, Wi-suk - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 16-29

Persistent link: https://www.econbiz.de/10012803171

How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?

Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189

Persistent link: https://www.econbiz.de/10011687910

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands

Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63

Persistent link: https://www.econbiz.de/10011970171

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

Self-esteem's moderation of self-congruity effects on brand loyalty

Brannen, Jane; Frisby, Cynthia M. - In: Theoretical economics letters 7 (2017) 6, pp. 1848-1864

Persistent link: https://www.econbiz.de/10011777327

Consumer-activity identification : identifying antecedents and outcomes

Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621

Persistent link: https://www.econbiz.de/10014553344

Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153

Persistent link: https://www.econbiz.de/10013541970