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Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
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The embracing of travel blogosphere : a reader's perception model
Sethi, Ruhi; Kapoor, Deepa - In: Indian journal of economics & business : IJEB 18 (2019) 1, pp. 181-201
Persistent link: https://www.econbiz.de/10012666218
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Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023
Persistent link: https://www.econbiz.de/10013542134
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Blogs
Noce, Kathleen J.; Stanford, James A. - 2007
Persistent link: https://www.econbiz.de/10003728868
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How social media influencers build a brand following by sharing secrets
Bickart, Barbara; Kim, Soyean; Pai, Seema; Brunel, … - In: Strong brands, strong relationships, (pp. 172-184). 2015
Persistent link: https://www.econbiz.de/10011313572
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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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Linking enterprise social media use, trust and knowledge sharing : paradoxical roles of communication transparency and personal blogging
Masood, Ayesha; Zhang, Qingyu; Ali, Moazzam; Cappiello, … - In: Journal of knowledge management 27 (2023) 4, pp. 1056-1085
Persistent link: https://www.econbiz.de/10014289197
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Blogging as Entrepreneurial Sweatshop
Dubini, Paola; Campana, Mario - 2010
Blogging is a complex phenomenon that is hard to define. The more a blog is visible, the more it is capable to attract … advertising and consequently to monetize the authors‟ effort in keeping it alive and appealing. Therefore a blog can be considered …
Persistent link: https://www.econbiz.de/10014190238
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Storytelling approach of the self-reported slow adventure to Tibet : constructing experience and identity
Chen, Xiaolian; Mak, Barry; Kankhuni, Zandi - In: Tourism management perspectives : TMP 35 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012296652