How social media influencers build a brand following by sharing secrets
Year of publication: |
2015
|
---|---|
Authors: | Bickart, Barbara ; Kim, Soyean ; Pai, Seema ; Brunel, Frédéric |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 172-184
|
Subject: | Social Web | Social web | Persönlichkeitsmerkmal | Personality trait | Informationsverbreitung | Information dissemination | Web 2.0-Technologien | Web 2.0 technologies | Persönlichkeitspsychologie | Personality psychology |
-
Masood, Ayesha, (2023)
-
Propagation of user-generated content online
Gangadharbatla, Harsha, (2017)
-
Effects of individual differences on the use of consumer information systems - a series of essays
Goyal, Tarun, (2016)
- More ...
-
Can your business have one million friends? : understanding and using blogs as one-to-one mass media
Kim, Soyean, (2013)
-
Now or later : synchrony effects on electronic word-of-mouth content
Sogut, Cansu, (2016)
-
Lawrence, Benjamin, (2013)
- More ...