Sofi, Shakeel Ahmad; Mir, Faizan Ashraf; Baba, Mubashir … - In: Future Business Journal 6 (2020) 31, pp. 1-20
carried out to ascertain the role of cognition and affect in consumer decision making. But most of the studies lack the …Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one … stake holders. This paper explores the process for how highly reliable and valid indicators of cognition and affect have …