Gkintoni, Evgenia; Papavasileiou, Niovi; Antonopoulou, Hera - 2023
Despite the importance of emotion in decision making (e.g., ohm and Clore 2002; Luce 1998; Pham 1998; Ruth 2001), research has yet to fully understand how consumers’ use emotional information to make effective decisions. A growing body of research continues to focus on the emotions present in consumption...