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Products as self-evaluation standards : when owned and unowned products have opposite effects on self-judgment
Weiss, Liad
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 915-930
Persistent link: https://www.econbiz.de/10011489867
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