Products as self-evaluation standards : when owned and unowned products have opposite effects on self-judgment
Year of publication: |
April 2016
|
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Authors: | Weiss, Liad ; Johar, Gita Venkataramani |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 6, p. 915-930
|
Subject: | ownership | self-concept | self-evaluation | categorization | assimilation and contrast | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | USA | United States | Eigentümerstruktur | Ownership structure | Selbstevaluation | Self-assessment |
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