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Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
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Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
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Cultural differences in deliberate counterfeit purchase behavior
Sharma, Piyush; Chan, Ricky Y. K.; St. Davčik, Nebojša; … - In: Marketing intelligence & planning 40 (2022) 1, pp. 121-137
Persistent link: https://www.econbiz.de/10013172901
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Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness
Fatima, Johra Kayeser; Di Mascio, Rita; Sharma, Piyush - In: Journal of retailing and consumer services 53 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012171839
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee; Chieng, Fayrene Yew Leh; Mei Teh Goi - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat; Phau, Ian - In: Journal of advertising : official publication of the … 43 (2014) 4, pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
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The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 122 (2021), pp. 411-422
Persistent link: https://www.econbiz.de/10012420425