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~subject:"Personality psychology"
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Personality psychology
Wirtschaftspsychologie
1,921
Economic psychology
1,671
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1,178
Psychology of advertising
1,056
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833
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Akerlof, George A.
4
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2
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2
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the review of marketing communications
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3
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International journal of happiness and development
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Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
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ECONIS (ZBW)
166
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166
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1
The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
Saved in:
2
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
3
Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M.
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
Saved in:
4
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
5
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
Panic, Katarina
;
Cauberghe, Verolien
;
Verhoye, Delphine
- In:
Breaking new ground in theory and practice
,
(pp. 135-146)
.
2011
Persistent link: https://www.econbiz.de/10009380025
Saved in:
6
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
7
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
8
How certainty transforms persuasion
Tormala, Zakary L.
;
Rucker, Derek D.
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Saved in:
9
How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising
Wei, Yujie
;
Yu, Chunling
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009659325
Saved in:
10
Global perspectives in the origins, development & consequences of women's self concepts cultivated through television programming and advertising
Skiba, Michaeline
;
Gupta, Susan Forquer
- In:
Emerging issues and challenges in business & economics …
,
(pp. 485-496)
.
2009
Persistent link: https://www.econbiz.de/10010195809
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