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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Journal of retailing and consumer services
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Psychology & marketing
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Consumer innovativeness : impact on expectations, perceptions, and choice among retail formats
Fowler, Kendra
;
Bridges, Eileen
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 492-500
Persistent link: https://www.econbiz.de/10008696002
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2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
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3
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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