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~subject:"Personality psychology"
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Personality psychology
Consumer behaviour
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Brand equity
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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2
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
3
Interpersonal and political trust : modeling levels of citizens' trust
Schiffman, Leon G.
;
Thelen, Shawn T.
;
Sherman, Elaine
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 369-381
Persistent link: https://www.econbiz.de/10008650074
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