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Kommunikation II : Optimierung an einem Beispiel aus der Pharmaindustrie
Agarwal, Sanjeev; Meyer, Thomas - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 212-220). 2007
Persistent link: https://www.econbiz.de/10003650942
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The relationship between capital investment and R&D spending : a panel cointegration analysis
De Jong, Pieter J. - In: Applied financial economics 17 (2007) 10/12, pp. 871-880
Persistent link: https://www.econbiz.de/10003538021
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Marketing spending models
Fischer, Marc - In: Innovation and marketing in the pharmaceutical industry …, (pp. 557-589). 2014
Persistent link: https://www.econbiz.de/10010353472
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Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - In: Health economics 15 (2006) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003274073
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Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004
Persistent link: https://www.econbiz.de/10002004677
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Pharmaceutical Promotion and Gp Prescription Behaviour
Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2006
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...
Persistent link: https://www.econbiz.de/10014058923
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Pharmaceutical Promotion and Gp Prescription Behaviour
Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2009
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...
Persistent link: https://www.econbiz.de/10014072054
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Sustainable business practices : a new model for evaluating firms within specific industries
Mangiero, George; Calluzzo, Vincent; Cante, Charles - In: The journal of business and economic studies 25 (2021) 2, pp. 12-28
In studying industrial sustainability programs, the authors developed a new method for evaluating sustainability practices and applied it to the examination of an array of firms in three industries: Chemicals, Pharmaceuticals, and Foods using a rubric and rating scheme, reported at IBEC 2019 and...
Persistent link: https://www.econbiz.de/10012938836
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Between national governance and the internationalisation of business : the case of four major West German producers of chemicals, pharmaceuticals and fibres : 1945-2000
Marx, Christian - In: Business history 61 (2019) 5, pp. 833-862
Persistent link: https://www.econbiz.de/10012181699
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Industrial clusters as drivers of revealed technological advantages of regions : the case of the Swiss chemical and pharmaceutical industries
Cudré-Mauroux, Cyril; Gugler, Philippe - In: European journal of international management : EJIM 21 (2023) 3, pp. 440-459
Persistent link: https://www.econbiz.de/10014387965