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But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong; Hoy, Mariea Grubbs - In: Health marketing quarterly 30 (2013) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo; Park, Jin Seong - In: Journal of promotion management : JPM 19 (2013) 4, pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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Principles in action : an examination of food and drug administration letters involving violative Internet promotions from 1997 to 2012
Hoy, Mariea Grubbs; Park, Jin Seong - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10010439144