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Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat; Dash, Sampada Kumar - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
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Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
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Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338