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~subject:"Pharmaceuticals"
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Drivers of peak sales for pharmaceutical brands
Fischer, Marc
;
Leeflang, Peter
;
Verhoef, Peter C.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
4
,
pp. 429-460
Persistent link: https://www.econbiz.de/10008826272
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2
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
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3
Drug life cycles in the pharmaceutical industry : empirical detection and consequences for R & D profitability
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416543
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4
Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10013416585
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